Cardenal Mendoza Brandy

limited edition illustrated & hand lettered brandy label and packaging - Cardenal Mendoza

Cardenal Mendoza Brandy
Limited Edition Label 
 
Early last year I was invited to visit the Sánchez Romate Hnos. Winery in Jerez de la Frontera, Spain, as part of a commission to design a limited edition label for their world famous brandy, Cardenal Mendoza.
For the following 9 months I worked with art director, Luis Våzquez creating the front and back label, the neck wrap, an illustrated barcode (naturally:), wax seal and my favourite part, an embossed illustrated canister. We also decided to spray the bottle.
The breif was to create a contempary illustrated/hand lettered label that by referencing the colour palette, motifs and lettering of the past and current designs, would still be recognised by the traditional Cardenal Mendoza drinker.
 
I hope you like the results - I'm very happy:)))
The incredible bodegas were established in 1871

This is the old bottle and the one currently on shelf.
The new label had to reflect the past and current labels as well as feeling fresh. 
I was particulary concentrating on the colour palette, the font (especially the more traditional type on the older label), and the motif pattern.
sketchbook exploration 1
sketchbook exploration 2 (showing current label)
sketchbook exploration 3
Front label final pencil sketch
detail
Front label featuring my hand lettered version of the "Cardenal Mendoza' logo.
Foiled back label inc. themed barcode and the official 'Brandy de Jerez'  stamp
Pattern artwork for the neck and cap 
plastic seal v wax seal design
Finished sprayed bottle - inc. gold foil, emboss and my very own wax seal:))
Pencil sketch (and watercolour) for the canister themed around the Major Basilicas of Rome
refined sketch details
Photoshop artwork detail showing gold foil
full wrap around designs for the canister to be embossed, debossed, gold foiled and spot varnished.
finished canister - embossed, debossed, spot varnished and gold foiled:)
shipper box (mockup)
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