HSBC London 7s

Illustrated branding for HSB London Sevens rugby tournament

HSBC London 7s Branding
HSBC World Rugby Seven Series returns to London in May 2017 to 
celebrate the finale weekend with its best event yet

Special thanks to Ben Lee in the RFU for all his help on this one :))
initial sketch and final pencil drawing
food stalls sketches 
rendered food stalls referencing team members
detail
48sheet billboard
detail
6sheet bus shelter 
I created a typeface too:)
mockup
mockup
a wee neon light animation I did for web and the big screen in the stadium - Photoshop
You can also follow my work on Twitter, FacebookInstagram or at SteveSimpson.com

Thank You :)
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