originally posted on SCAMP
Steve Simpson has been awarded Gold in the illustration design section of the AOI’s Images 32 for his branding of the gourmet pie outlet “Pure Pie”. Images 32 is due to be published next year and the accompanying exhibition will be held in London in July/August 2008.
The Client’s brief:
Pure Pie is a contemporary pie and mash shop. We have the opportunity to introduce some surrealness into the proceedings, a pie-infused utopia where fascinating people live happy lives. Creating environments where the brand inhabits, without letting the illustration dominate too much
Some of the initial roughs
including some of the elements that were killed off before final artwork.
I created a colour swatch to tie in with the Pure Pie logo
and a background texture & pattern was created to allow the illustrations, logo and branding elements to be moved around on a separate layer
These are a compilation of the elements created
more
Some festival goers enjoying pie.
