UnReal is the super-natural food company founded by two teenage brothers on a mission to unjunk the world.

I've been working for Unreal since I developed their Halloween 2015 campaign. Since then I've been involved in the design & illustration of all their holiday campaigns. Below are some of the concepts and artwork we developed during that period. 
Christmas 2016 evolution of packaging
initial Holiday packaging concepts
second round simplified concepts 
final design mockups
Easter packaging
Aimed at a younger age group that the Christmas campaign
Easter tin design mockups
Halloween 2106 packaging
Tins, gravity fed boxes and lay down bags
ultimately we only ran with the orange tin exclusively sold in Target
lay down bags and display unit for Wholefoods
Gravity fed boxes (open and closed) and display unit mockup for Target
Rebranding UNREAL
apart from the holiday packaging I also redesigned the UNREAL logo and single serving packaging
redesign of the UNREAL logo
New single serving packaging printed on foil
Valentines 2016

embossed valentines tins
concept for instore promotion at Wholefoods
We made heart shaped badges for the Wholefoods staff 
and branded screen printed Tees
You can also follow my work on Twitter, FacebookInstagram or at SteveSimpson.com

Thank You :)
Back to Top