Cardenal Mendoza Brandy
Limited Edition Label
Early last year I was invited to visit the Sánchez Romate Hnos. Winery in Jerez de la Frontera, Spain, as part of a commission to design a limited edition label for their world famous brandy, Cardenal Mendoza.
For the following 9 months I worked with art director, Luis Våzquez creating the front and back label, the neck wrap, an illustrated barcode (naturally:), wax seal and my favourite part, an embossed illustrated canister. We also decided to spray the bottle.
The breif was to create a contempary illustrated/hand lettered label that by referencing the colour palette, motifs and lettering of the past and current designs, would still be recognised by the traditional Cardenal Mendoza drinker.
I hope you like the results - I'm very happy:)))
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/8a614e6bb25ae82ad9dc4d85_rw_1200.jpg?h=179a979812d684d319aec1dcd4700008)
The incredible bodegas were established in 1871
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/aea6add98d08389837779682_rw_1200.jpg?h=90d218e525800b7536901757e961c260)
sketchbook exploration 1
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/74effcaca7736be9f4b3acaa_rw_1920.jpg?h=ade946f817c874e41425826e102bf244)
sketchbook exploration 2 (showing current label)
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/0872038d8fd7f8c533fb6168_rw_1920.jpg?h=e605ebf60d46cd656350df59e4d4e2ed)
sketchbook exploration 3
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/0cf0357a5f067a8235ba7c57_rw_1920.jpg?h=da0c64be875d71ef69940c182ad469e4)
Front label final pencil sketch
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/f55be0b6949b11faf2d97947_rw_1920.jpg?h=3804cd1bdbd7668c37a00e6220561619)
detail
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/f0135b5ce6812df0897e05ae_rw_1920.jpg?h=d9f79f7b73ed886b0c901e257dc8df20)
Front label featuring my hand lettered version of the "Cardenal Mendoza' logo.
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/c5ce9cd563606ad20f04276b_rw_1920.jpg?h=be2211bf85af01ef55f1430a2019d851)
Foiled back label inc. themed barcode and the official 'Brandy de Jerez' stamp
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/ef5f75a2b94e58d5ee050f7d_rw_1200.jpg?h=ee7d94e7a2e2e781867eab1835c89dcd)
Pattern artwork for the neck and cap
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/4dba319a8654ab69ee7e2f84_rw_1920.jpg?h=4d5b2d0dc612339aeacf5a0c12af4297)
plastic seal v wax seal design
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/be31d0a9d06f5bc2955c1478_rw_1920.jpg?h=c50172df0df411ae62fd954cd9e13739)
Finished sprayed bottle - inc. gold foil, emboss and my very own wax seal:))
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/2cf2e1918e39809bcbd39bee_rw_1200.jpg?h=071f52ba2b64a8e4b14de07d0e2ffc47)
Pencil sketch (and watercolour) for the canister themed around the Major Basilicas of Rome
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/42d2afd57fb528ef2d82c15c_rw_1920.jpg?h=711d0dffe0678f7104d58f31926861cd)
refined sketch details
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/39173cafa6f73acd9c41b839_rw_1920.jpg?h=dfa3d8f80693dabcf48b566150e02441)
Photoshop artwork detail showing gold foil
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/ea239aaabe7c969341ef16fa_rw_1200.jpg?h=d6dba29c37c5808c01006f6240678dbe)
full wrap around designs for the canister to be embossed, debossed, gold foiled and spot varnished.
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/77eeb645156bc202190037ce_rw_1200.jpg?h=33d3861307b7c7d633bce1ed748fc139)
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/72f9b0c3625012050e98d258_rw_1920.jpg?h=3086fbdfc5869cc2bf6571a4c41bcd49)
finished canister - embossed, debossed, spot varnished and gold foiled:)
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/ebc9e3c125830eacd83852f4_rw_1200.jpg?h=1d82a4c3f36f8ad92b017fef2cd9d31d)
shipper box (mockup)
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/217b673af00bbdd4415d181e_rw_600.jpg?h=ecc7a5b5a6c0a89da13d8096a498adad)
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