Jameson Limited Edition Bottle
Winner of a Bronze Bell for packaging design at ICAD2015
Twenty One months after starting this project and I am delighted to be able to show it publicly.
It's been a long journey and I'm extremely proud of how it turned out. 
Created in collaboration with London Agency, Design Bridge and art directed by Phil Dall
Jameson Irish whiskey has unveiled its fifth annual limited edition bottle as it gears up for St. Patrick’s Day 2015. Designed by Dublin-based illustrator Steve Simpson, the bottle forms the flagship of Jameson’s ‘Hello Dublin’ celebrations in Dublin and globally this March.
Simpson’s design captures the soul, warmth and wit of the city where Jameson was first distilled in 1780, with images of Dublin landmarks, such as O'Connell Bridge and Trinity College. The artwork also features Dubliner phrases on a map of roads to represent the lifeblood of the city – the people and their passion for Dublin. The designer’s story – ‘Wherever I roam, it’s Dublin my heart calls home’ – is a prominent personal touch.
Daniel Lundberg, global brand director for Jameson, says: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city.
The new limited edition bottle will be available from March 2015 in 33 markets around the world, including Russia, Australia and Brazil.
Since starting this project in July 2013 (21 months prior to release), the design took several twists and turns before evolving into it's final state.
I was asked to create a label that represented what Dublin meant to me. I've illustrated some of my favourite Dublin buildings, streets and landmarks as well has handlettered quotes. This is the 1ltr version but it's also available in 700ml. 
Back Label. The bottle is available in 33 countries worldwide inc. Russia, Australia and Brazil
A couple of other options for the barcodes featuring The Four Courts and The GPO
Wrap around neck label featuring the DART line, Dublin Bay prawns, The Jeannie Johnston and the iconic Poolbeg towers.
Single colour version for screen printing
In the Jameson offices doing some live screen printing with the guys from Damn Fine Print
Series of 5 promotion #HELLOBACK postcards, a collaboration with Irish photographer, Rich Gilligan
Promotional video featuring me talking about the label and my thinking behind the imagery
Whiskey is a serious business:)
Painted whiskey barrel head based on the 2015 label - 
It will be hanging (as part of a collection featuring the other label artists) at the newly revamped Jameson Distillery Bow St. when it reopens in March 2017.
You can also follow me on Twitter, FacebookInstagram or at SteveSimpson.com

Thank You :)
Back to Top