Voodoo Pets
Pet Shampoo Packaging Project
This was a stop start project over a five year period. Sadly in the end they decided to go in a different direction completely.
However, I'm very happy with how this project evolved and final designs below.
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/7aacc072-74a0-432f-bb77-f809857d0610_rw_1920.jpg?h=86de6636312e2bbe984702ae89c42ddc)
The brief for the initial direction was a bit scary :))
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/baa6d623-af24-4ea1-9e72-12e93561f78c_rw_1920.jpg?h=6274a536bd83590d7a03b1417713f329)
initial mockups
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/f8699e6c-bb2b-46bb-b609-8943ffca319d_rw_1920.jpg?h=da022af73eb149d4cd3dc256e1af62da)
playing around with illustrated barcodes
restart - cuter direction
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/9a696cc7-83f5-4ca2-acff-b2476184cf18_rw_1920.jpg?h=86afb6a817993819015008f3dcac65a2)
sketches - complete redesign - cuter, more fun approach
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/0ba36e21-e2e8-4f09-b907-b77c43ba74ad_rw_1200.jpg?h=40a832fab49768dec97fdb5eb2148037)
exploring printing directly onto the bottle
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/defa1538-031b-4d28-bb87-6fdcfb97d991_rw_1920.jpg?h=7bb3a9c99309a4367ef939592426e66e)
die-cut label option
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/54d8a7be-9529-417d-b770-78aa646808c8_rw_1920.jpg?h=e4706e90a5ad6f9bd48c77f24ddbc809)
cute doggie :))
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/97535493-6eaf-4d37-b5c6-932653e21861_rw_1920.jpg?h=d29abddd548045353e2b6e800cf30309)
wrap around label direction
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/68cd91f2-2a84-4cb4-90ed-5b7a973367b1_rw_1920.jpg?h=4ee256c47b7a8f99a8c60d26583ceb4c)
extra character poses created for promo
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/1c34dd44-9ed8-41e7-a146-83a5781dc435_rw_1200.jpg?h=50320fca870c7ebed8549b007d87a345)
final design mockup
![](https://cdn.myportfolio.com/9768fce2e7e9f3f0a30c7d2a0425eee3/27aea1f3-bd35-4bfa-adc3-22f0db1c185d_rw_1200.jpg?h=a3aadc017758b4f10b24f7d4fe5f1ab0)
Thanks for checking out this project - all appreciations and comments are truly appreciated:))
You can follow my latest work on