Voodoo Pets
Pet Shampoo Packaging Project
This was a stop start project over a five year period. Sadly in the end they decided to go in a different direction completely.
However, I'm very happy with how this project evolved and final designs below.

The brief for the initial direction was a bit scary :))

initial mockups

playing around with illustrated barcodes
restart - cuter direction

sketches - complete redesign - cuter, more fun approach

exploring printing directly onto the bottle

die-cut label option

cute doggie :))

wrap around label direction

extra character poses created for promo

final design mockup

Thanks for checking out this project - all appreciations and comments are truly appreciated:))
You can follow my latest work on